A lot of readers asked me this question. I get it, it’s hard to promote yourself. It’s even embarrassing, because we are musicians/pianists, we are artists, we are not for sale. But hey, don’t think about it in that way. If you want people to know you, you have to get out there and literally tell people that YOU EXIST. So here are a few pointers as to how to promote yourself in order to build a successful and thriving music studio of yours:
1. Start a blog
Share with your existing and potential students what you’ve got: what you know about music, piano and teaching. Just write something short and simple at the beginning few lines every day, about what you’ve learnt and taught in lessons or some tips on practice and playing. Eventually you can write more and add more substance in your posts.
2. Record videos
Record videos of your students playing in lessons or even your own playing. Teach people some basic music theories, like how to read or identify chords.
3. Write something about yourself
Write about your educational qualifications, your experience in performance and teaching. Tell people about your teaching philosophy and style: it’s important for your potential students (and especially their parents) to know about your personally.
4. Share your experience
People want to connect with those whom they feel familiar with. If you share your experience with your readers, they already feel like they know you before they’ve even met you-and I know that from my personal experience. Be authentic and genuine.
Learn more from the podcasts below: